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Schwab CEO Seeks Broad Conversion of DIYers to Advisory Clients
News July 22, 2026 at 12:20 PM
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What You Need To Know
- Just 5% of Schwab's retail clients pay for advice, while 31% say they'd be willing to, CEO Rick Wurster says.
- The firm is investing heavily in tax, trust and estate capabilities at Schwab Wealth Advisory.
- SWA clients are more satisfied, Wurster says, and are far more profitable than retail clients.
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