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Schwab CEO Says Markets-Savvy Gen Z Joins Dip-Buying Frenzy
News March 12, 2026 at 09:29 AM
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What You Need To Know
- Members of Generation Z are about 45% more likely to begin investing by age 21 than millennials were, Schwab CEO Rick Wurster said at Future Proof.
- Schwab is "the most followed financial company on YouTube and have strong engagement on TikTok and Instagram," he said.
- Roughly 33% of new retail households joining Schwab are under the age of 30, while one in six individual-investor clients are under 24.
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