ProShares Rolls Out Buffer ETFs That Reset Daily

What You Need To Know

• The funds target long-term, risk-sensitive investors like retirees who want to invest in stocks but avoid big market swings.
• They reset their exposure every day and thus eliminate the need to time entry points precisely over a long horizon, ProShares says.
• AQR Capital Management argued earlier this year that buffer funds deliver lower returns with more risk than simpler, vanilla alternatives.