Edward Jones Seeks to Shed ‘Cookie Cutter’ Image

Features March 14, 2025 at 01:40 PM
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What You Need To Know

  • It had been more common to hear about advisors passing over Edward Jones in search of greater flexibility.
  • A years-long effort to attract more sophisticated advisors is paying off, Managing Partner Penny Pennington says.
  • A high-net-worth offering and a unified investment platform could further boost recruiting success.
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