Betterment Acquires Ellevest's Automated Investing Business

News February 26, 2025 at 03:22 PM
Share & Print

What You Need To Know

  • The deal follows other Betterment robo-advisor acquisitions in recent years.
  • Ellevest automated clients can opt out of the account transfer, set for April 17.
  • With the deal, Ellevest essentially becomes a traditional advisor, an industry expert says.
/contrib/content/uploads/sites/415/2023/12/09_Robo_Advisor_Shaking_Hands_Adobe_640x640.jpg