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CFP Board's 'Perfect Job' Promos Fall Flat With Planners
News October 07, 2024 at 03:28 PM
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What You Need To Know
- A new CFP Board ad campaign aimed at students invokes mock careers like burrito scarfer and professional daydreamer.
- Some students and planning pros say the campaign trivializes the profession.
- The campaign was intended to be provocative and has succeeded in catching students' attention, the board's chairman says.
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