Wealth.com, the estate planning technology provider, has secured $30 million in new funding led by GV, the venture capital arm of Alphabet formerly known as Google Ventures.
Other participating investors include Citi Ventures, Outpost Ventures (an investment platform of Neuberger Berman), 53 Stations (supported by the Pritzker Organization) and Firebolt Ventures (headed by technology investor Gokul Rajaram).
The new capital will be used to power Wealth.com’s expansion and product innovation, with the firm aiming to establish itself as a go-to platform for estate planning among financial advisors and wealth management firms.
The funding will also support its planning technology and integration capabilities, as well as the development of features tailored to the needs of advisors and their clients.