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Financial Planning > UHNW Client Services

AdvisorEngine Updates Its Planning Tool

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AdvisorEngine, Franklin Templeton’s digital wealth subsidiary, says it has released the next generation of its financial planning ecosystem. The tool offers investment advisors and their clients a planning experience within a comprehensive asset management platform.

Advisors can use it to work with clients in the quick creation and funding of financial plans that can be fully implemented without going through multiple systems or having to make repetitive steps, the company said Tuesday.

“Advisors now have the power to drive a highly customized, engaging goals-based planning experience with their clients,” AdvisorEngine CEO Rich Cancro said. “We are building upon our ethos of delivering efficiency of scale and giving time back to advisors to help them focus on their clients and growing their business.”

AdvisorEngine’s goals-based planning tool, developed with Franklin Templeton, is embedded into its platform and workflows; data from a client’s plan, for instance, automatically starts up the advisor implementation process, the firm said. This provides wealth management firms scalability thanks to AdvisorEngine’s custodian integrations.

AdvisorEngine helps advisors and clients easily open and fund multiple accounts, and its portfolio management connectivity takes tracking client activity off the advisor’s plate, the firm said.

“We’ve integrated scalable financial advice that is personalized to each investor’s goals into a wealth management platform that handles many aspects of an advisor’s daily practice,” according to Deep Srivastav, head of client strategies and analytics for Franklin Templeton. “Advisors have more time to focus on developing client relationships, uncovering client goals and demonstrating their true value.”

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