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Brian Bichler

Practice Management > Building Your Business > Dealmaking

Atria Wealth Boosts Assets by $12B

By Janet Levaux

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Atria Wealth Solutions says two of its business units increased their assets under advisement by $12 billion last year, bringing the firm’s total to over $40 billion.

CUSO Financial Services and Sorrento Pacific Financial formed 16 new partnerships with credit unions and banks, while renewing ties with 16 other financial institutions in 2023, according to the firm.

The banks and credit unions involved in these 32 arrangements have a combined asset base of nearly $240 billion and serve nearly 15 million members and clients, Atria adds.

“Each new partnership and renewal represent a shared vision of growth, innovation and service,” said Brian Bichler, co-head of Atria’s Financial Institution channel, in a statement. “Together, we are poised to drive success, strengthen member relationships and help these financial institutions achieve their strategic objectives.”

CUSO and Sorrento started doing business in 1997. They focus on providing customized wealth management solutions to roughly 200 banks and credit unions nationwide.

Through these partnerships, financial institutions “gain access to a robust suite of products and solutions tailored to their unique needs,” according to Kevin Mummau, co-head of Atria’s Financial Institution business. “Our blend of technology, intellectual expertise and product solutions, coupled with unparalleled execution, ensures the highest level of service and support.”

Atria’s new credit union partners as of 2023 are: Allegent Community Federal, Bank of Hawaii, BlueOx, Capital, Clearview Federal, Harvard University Employees, I.L.W.U. Federal, Kemba, Rave Financial (formerly Mobiloil), North Central Area, Northern, One, Polish & Slavic Federal, Vermont State Employees, We Florida Financial and West-Aircomm Federal.

Credit union partnerships renewed last year include: Coastal Federal, Cornerstone Community Financial, Credit Human Federal, Firefighters First Federal, First Commonwealth Federal, Grow Financial Federal, HawaiiUSA Federal, Navy Federal, NE PA Community Federal, New England Federal, Selco Community, Skyla, University of Kentucky Federal and Water and Power Community.

CUSO and Sorrento also renewed arrangements with Dedham Savings and Thumb Bank & Trust in 2023.

Pictured: Brian Bichler

Janet Levaux

@Think_JanetL

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