Carson Coaching Teams With Idea Decanter on Video Marketing

“Video has become a crucial aspect of any advisor’s marketing efforts and having the expertise of Idea Decanter is a real benefit to Carson Coaching clients,” she said in a statement.

Meanwhile, Idea Decanter founders Laura Garfield and Sharon Gottula also released their 2023 Fall Tour lineup of conference speaking sessions, as well as other training events. They kick things off in Nashville at Carson Excell, followed by SER Latino Advisor Summit, the FPA Annual Conference, Nitrogen Fearless Investing Summit, and Raymond James’ Practice Intelligence Workshop.

The presentations will include discussions on how advisors “can level up their video marketing,” Idea Decanter said. Also addressed will be “building video into a lead funnel that speeds up prospect-to-client conversion rate, how to attract next-gen investors with a digital marketing strategy, and how to get past your jitters and record videos with confidence,” the company added.

“People want to watch videos rather than read, which is why video marketing is becoming the norm,” according to Garfield. “But planning, recording, and successfully using a video can seem daunting for many advisors,” she said in a statement. “Our conference sessions this fall help advisors get past what’s holding them back from embracing video marketing so they can get results.”

Since its founding in 2014, Idea Decanter says, “hundreds” of financial advisors have used the firm’s Idea Kits and “watched their practice grow while they’ve saved themselves time, money and headaches.”

Pictured: Sarah Cain