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Life Health > Life Insurance > Life Planning Strategies

Preparing Families for the Future

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What You Need to Know

  • Some clients share financial details only with you.
  • The children or other beneficiaries may have no idea who you are.
  • You need to try to make contact with the next generation.

If you’re like me, you got into financial services because you’re a people person.

You want to help people make the most of their lives and their money.

I want to share a recent scenario that truly drove that home for me.

What Really Happens

It’s all too common for financial details to be shrouded in secrecy. Let’s lift the veil.

I’ve worked with “Molly” for years, and what she just went through with her parents really got me thinking.

Molly’s mom passed away, then, six short weeks later, her dad suffered a major stroke.

Her family was scrambling to figure out how to get him the best care.

It was just the kids trying to sort out everything.

Molly’s dad never talked to any of his kids about money.

In fact, he resisted the conversation with the family multiple times.

The only person Molly’s dad discussed his money with was his financial professional, Brock.

He and Brock had worked together for years to prepare for the “what-ifs” in life.

Unfortunately, when everything happened, Molly’s dad wasn’t able to speak up for himself, and his kids didn’t even know who his financial professional was.

The financial arrangements were all wrapped in secrecy until Molly stumbled upon Brock through a note sent in a card for her mom’s funeral.

Molly quickly reached out to Brock, and he helped the family get out of the financial maze it was entering.

He showed Molly and her siblings where their dad’s accounts were.

He helped them track down their dad’s insurance, so they knew what would and wouldn’t be covered.

He shared contacts, to help them understand what they needed to do to make the most of their dad’s savings in their current situation.

He helped Molly and her siblings locate and understand the various accounts their parents had set up, like pensions, bank accounts and annuities.

Then he connected Molly’s family with experts, including an accountant and an estate attorney who could give them answers to help them sort out their next steps.

In short, Brock went above and beyond his “duties” as a financial professional.

He didn’t need to do all this, but he did so because it was the right thing to do.

And Molly hasn’t stopped raving about how amazing Brock was when her family needed him.

Be Like Brock

Maybe you’ve seen a similar situation play out with your friends or other family members.

Loved ones are left scrambling to track down information on medical conditions, financial accounts, keys to a lockbox, passwords, tax documents, power of attorney documents, wills and much more.

Failure to find important information can soon become a nightmare, especially if you’re unable to tell loved ones where to go for the information they need to help you.

To “be like Brock,” you need to prepare in advance for this type of situation.

You need to be present before you are needed.

After all, organization can help eliminate the inherent stress on the family in tough times.

However, getting organized can feel overwhelming. So where do you begin?

Forming the Foundation

Planning for the future can be a big job.

Financial considerations and health situations can bring many nuances into the family conversation.

But for many people, three documents form the foundation of their plans:

  • A will details “who gets what” when it comes to property or financial accounts after they pass away.
  • Power of attorney, or POA, designations assign a person to make decisions if the individual is unable to do so.

There are two types of POA: a financial POA and a medical POA.

  • A living will/advanced health care directive outlines the types of medical care you do or do not want to receive.

This document serves as a valuable guide to the medical POA.

Once your client has the foundation built, it’s time to start focusing on the structure of the estate plan.

Building a Successful Client Estate Plan

Setting up a successful estate plan can seem challenging.

These seven steps can help you confidently put together a client estate plan.

A plan that’s a solid reflection of everything they’ve worked hard to build for their loved ones.

1. List client assets (property, investments, bank accounts, businesses, personal property, life insurance, etc.) and liabilities (mortgages, loans, credit card balances, medical debt, etc.).

2. Review the will, power of attorney documents, living will and advanced health directives.

3. Review and update beneficiary designations, very, very carefully.

4. Review property and other real estate titles.

5. Estimate potential estate taxes and explore options to minimize the tax burden.

6. Plan for special needs within the family.

7. Set up a schedule to continue monitoring and updating with their financial professional, legal professional, and their family.

With a little planning, your clients will have a road map to help guide their family through the maze of information and difficult decisions.

Getting Organized

Keeping personal documents organized can help reduce family stress.

Have your client gather the documents and place them in clearly marked folders.

Whether they’re keeping paper copies or organizing them on a computer, be sure a designated person is informed of their location.

The Most Sensitive Topic

Your clients now have an organized plan that outlines their estate, but it’s all for naught if nobody knows about it.

Take planning to the next level by setting up a family meeting to help bring the next generation(s) up to speed.

The goal of the meeting is to help everyone understand the financial and medical intentions of the client.

Brock isn’t just selling financial products, he’s really changing people’s lives.

Regardless of the approach, loved ones will probably agree that any information will be a big help when it comes to addressing an emergency situation.

It just makes sense for us all to “be like Brock.”


Kylie Murray. Credit: SammonsKylie Murray is the director of practice management at Sammons Institutional Group.

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