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Alex Sauickie, CEO of AdvicePay

Practice Management > Building Your Business > Leadership

AdvicePay Names New CEO

By Jeff Berman

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Fintech firm AdvicePay has named Alex Sauickie its new CEO, succeeding Alan Moore, the company’s co-founder and owner, who announced earlier this year that he was transitioning to become executive chairman of the board.

Michael Kitces will continue to support the company in his current roles as co-founder and owner.

AdvicePay’s platform is used for processing payments and overseeing compliance of fee-for-service financial planning.

Sauickie’s appointment follows an extensive search that AdvicePay said was conducted by its board and leadership team.

“His selection reflects the board’s desire to shape a strategy to lead AdvicePay through its next phase of growth as it continues to be the fee-for-service platform of choice for large financial institutions, their advisors, and their clients,” the company said in a news release.

Sauickie brings “decades of experience in leading and scaling financial technology organizations in support” of registered investment advisors, broker-dealers and large financial institutions, according to AdvicePay.

He is also an assemblyman in the New Jersey Legislature, representing the 12th District as a Republican, an office he has held since 2022.

Most recently, Sauickie was global head of wealth and retirement services at FIS, and, before that, served as president and CEO of CircleBlack, after roles as president and COO of Scivantage, with leadership roles and payment experience at Paytrust and Billtrust.

“Sauickie is known for a track record of exceptional results, driving revenue growth, fostering strong enterprise relationships, and leading successful strategic initiatives in support of advisors and enterprise institutions,” AdvicePay said.

Under Moore’s leadership as CEO over the past two years, AdvicePay has seen a 123% increase in advisors added to the platform, 153% growth in transaction volume and a 141% increase in annual recurring revenue, according to the company.

“Advisors can’t engage in new fee models to expand the reach of financial planning unless they can execute their billing efficiently to ensure they’re getting paid for their advice,” Kitces said.

“AdvicePay is at the center of the industry’s shift to alternative fee-for-service financial planning models beyond assets under management,” he said in a statement, adding: “The Board and I are confident that Alex is the right person to build on this accelerating momentum.”

Pictured: Alex Sauickie

Jeff Berman

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