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Practice Management > Compensation and Fees

Alan Moore to Step Down as AdvicePay CEO

By Jeff Berman

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What You Need to Know

  • AdvicePay co-founder Alan Moore will become its executive chairman when a new CEO is selected.
  • Moore currently splits his time as CEO of AdvicePay and XY Planning Network.
  • To continue driving AdvicePay’s growth, it decided to seek a full-time CEO to drive its ongoing growth with large enterprises, it said..

AdvicePay co-founder Alan Moore is stepping down as the fintech firm’s CEO and will transition to become its executive chairman, alongside AdvicePay co-founder Michael Kitces and independent board member Yves-Marc Courtines.

The firm, which operates a platform for processing payments and overseeing compliance of fee-for-service financial planning, initiated a CEO search to “lead the organization into its next phase of growth,” it said in a news release on Wednesday.

Moore currently splits his time as CEO of AdvicePay and XY Planning Network.

“To continue driving AdvicePay’s rapid growth, the fee-for-service payments and compliance platform is seeking a new full-time CEO to drive its ongoing growth with large enterprises,” it said.

Under Moore’s leadership over the last two years, AdvicePay saw a 123% increase in advisors added to the platform, 153% growth in transaction volume, and a 141% increase in annual recurring revenue, according to the company.

The new CEO “will own and execute the vision, strategy, and overarching tactics to scale the organization to the next level,” the firm said.

A job listing for the new CEO position was promoted on AdvicePay’s website, Moore pointed out in a LinkedIn post.

“Once we have found the ideal leader, I will be shifting to” the new role of executive chairman, he said in the post. “It has been an amazing 7 year ride, and I’m looking forward to where the next leader of AdvicePay can take the company. Please share with anyone in your network that might be interested in leading an amazing team here in Bozeman Montana!”

“We’ve built a strong leadership team, currently managed by experienced Directors of product, customer success, sales, marketing, and business operations,” Moore said in the news release.

“At this stage of our evolution and growth, we feel confident in bringing in dedicated executive talent to take the reins as CEO full-time, particularly now that our platform has grown into a true enterprise workflow solution,” he said.

“I am extremely proud of the work we have done in creating a dynamic, financial planning enabling platform, along with developing our team members and nurturing our professional and enterprise clients through our startup years,” he went on to say.

But he added: “To continue that great progress, it is time for us to bring in a dedicated leader who can carry the baton to further scale AdvicePay’s position as the pre-eminent platform in the industry, and I look forward to supporting the company through my role as executive chairman of the board.”

(Pictured: Alan Moore)

Jeff Berman

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