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December 05, 2022 at 11:23 AM
The third quarter was a better quarter for sales of indexed life insurance than for other forms of non-variable cash-value life insurance, according to new life sales survey data from Wink.
Annualized premiums from sales of indexed life insurance increased more than 10%, but sales of whole life insurance and traditional fixed universal life insurance fell, Wink analysts say.
Issuers told Wink that, for typical buyers of fixed universal life policies, the primary pricing objective was accumulating cash, rather than maximizing the death benefit.
What It Means
Some clients are accumulating cash in their life insurance policies, as well as in savings accounts, mutual funds and other financial arrangements.
