SpoMeta Platforms Inc. is rolling out new ways for creators to make money on Facebook and Instagram and launching updates that will help them build content in the metaverse.
Displaying nonfungible tokens, profiting from the short video platform Reels and earning direct revenue are all on the horizon for content creators, Chief Executive Officer Mark Zuckerberg said on Tuesday.
Meta needs interesting original content on Facebook and Instagram as it shifts to a different kind of algorithm — one that focuses on showing people content they didn’t know they wanted to see, in order to help them develop new interests. That’s crucial as the company competes with fast-growing TikTok. Meta is also testing a place on Instagram where creators can get discovered and paid and where brands can share partnership opportunities.