What You Need to Know
- Ash Brokerage was founded in 1971 in Fort Wayne, Indiana.
- It now has relationships with 50,000 insurance agents.
- Those agents generated sales that produced $2 billion in premiums in 2021 and put $25 billion in benefits in place.
Integrity Marketing announced Wednesday that it has agreed to acquire Ash Brokerage — a major life, annuity, disability and long-term care insurance distributor.
Tim Ash, the firm’s CEO, is on track to become a managing partner with Integrity Marketing.
Ash said in a comment, included in the deal announcement, that he believes the combination will help financial advisors and the families they serve by giving the advisors and their clients access to a more diversified mix of products and supporting holistic planning.
“We’ve chosen to unite so we could have a greater impact on the lives of the people and communities we serve,” Ash said.
What It Means
For financial professionals who want to sell their firms, the deal means that Integrity Marketing appears to have the budget to continue to support an active approach to mergers and acquisitions.
The Ash Brokerage deal is the 11th that Integrity Marketing has announced since mid-March.
For clients, the rise of Integrity Marketing and other investment company-backed financial services distributors may mean that financial advice may soon have a more national, more standardized look.
Integrity Marketing is a private equity-backed, Dallas-based company that has relationships with 420,000 agents and advisors.
In 2021, those financial professionals had 10 million client relationships and $20 billion of client assets under management and advisement.
The clients’ purchases generated $10 billion in revenue.
Jim Ash, Tim Ash’s father, founded Ash Brokerage in 1971 in Fort Wayne, Indiana.