'Tis the Week Before Christmas

Commentary December 17, 2021 at 01:58 PM
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'Tis the week before Christmas, and I'm still at work,

The town is abuzz, but my job I can't shirk.

I still work from home, it's been almost two years,

We got the vaccine, but omicron stokes fears.

Within my home office, I really wear pants,

When markets are up, I do my victory dance.

A client called up; I knew there'd be trouble,

He left three advisors in a pile of rubble.

I'm upset about fees, he started to say,

Stocks always go up, so why must I pay?

Markets have cycles — this one's long, I'll admit,

But the bear will arrive, and we all will get hit.

You pay for advice, because risk is the reason

We allocate assets to weather each season. 

I do not need bonds, 'cause fixed income is boring,

With interest rates low, my free cash is snoring.

It's equities, baby! That's where I should be,

The market is soaring, so why pay a fee?

Investing is easy; advice is for Muppets.

I'll buy these six stocks and be loaded like Buffett.

Buy Facebook, now Meta!

Buy Apple, it's betta!

Buy Amazon, buy Netflix, 

Buy Alphabet and Tesla!

It all sounds so simple, just pick the right flavor, 

But trends and tastes change, they will go out of favor.

The thousands of stocks make the market a whole,

I consider them all when I'm setting a goal.

And not just at home, but stocks over the sea,

I study the big picture, 'cause that is the key.

The stocks I suggest, they're for the long term,

Backed by our research, the pride of the firm.

Investing's a skill that I studied, you see;

Day trading is gambling; you do it for free.

You trade online often, of that I'm aware,

You're in and out daily, executions unfair.

You are a day trader, you sell and you buy,

Capital gains, they mount up, but do you ask why?

You risk your own money — make no mistake,

The taxman's your partner; no profits escape.

I help track your gains and your losses, it's true.

So you give the taxman only money that's due.

You trade on your phone, because you're having fun,

Are you making progress — I mean, in the long run?

I help you set goals, and they keep your attention.

Stay invested, buy dips, you know I will mention.

You pick one good stock as your others go down.

Buy, you keep bragging, and never you frown.

I look at the long term, if stocks win or lose,

I'm accountable for all, I don't pick and choose.

I add value in so many ways you can't count, 

Results speak for themselves, as your assets mount.

We have this talk often, I made my best case

I awaited his verdict — have I won this race?

OK, you've convinced me, we got past our rift,

Since I'm a good client, where's my Christmas gift?


Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, "Captivating the Wealthy Investor," is available on Amazon. 

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