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Integrity Marketing Acquires a $35M Life Distributor

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What You Need to Know

  • Twardowski Insurance, the company Integrity Marketing acquired, offers mortgage insurance and final expense arrangements as well as ordinary life insurance.
  • Senior Market Sales acquired Breitenfeldt Group, a company with eight offices in Minnesota and Wisconsin.
  • Senior Market Sales says it will be filling 350 Medicare annual enrollment period advice tables at Walgreens.

Integrity Marketing Group has acquired Twardowski Insurance Agency, an independent marketing organization that expects to sell new life insurance to about 30,000 people this year.

The new policies will generate about $35 million in annual paid premium, according to Integrity Marketing.

Integrity Marketing is a Dallas-based company that has used private equity money to make many deals. The company now has relationships with 420,000 agents. Those agents have 9 million clients, and they expect to sell clients products that will generate about $7 billion in new annual paid premium.

Twardowski’s firm has been selling mortgage protection insurance and final expense insurance as well as ordinary life insurance.

Twardowski will become a managing partner with Integrity Marketing, the company says.

In other deal news, Senior Market Sales, an Omaha, Nebraska-based IMO, says it has acquired Breitenfeldt Group, a Long Prairie, Minnesota-based insurance broker that specializes in selling Medicare plans.

Dennis Breitenfeldt started the agency in 1996. Today, the firm employers about 50 people in eight offices in Minnesota and Wisconsin.

His firm has been using Senior Market Sales technology and product support programs for about 10 years.

The Breitenfeldt Group acquisition is the first big deal Senior Market Sales has announced since Alliant, a big property and casualty insurance distributor, bought it last year.

Senior Market Sales has about 320 employees and relationships with 66,000 agents.

Last month, Senior Market Sales was recruiting agents to help it staff Medicare annual enrollment period sales tables at 350 Walgreens stores in Georgia, Indiana, Michigan, New Jersey, South Carolina, Texas and Virginia.

(Image: Shutterstock)