Carson Group has expanded its marketing team by appointing Samantha Allen as its vice president of digital marketing, a newly created position at the wealth management firm. Allen has over a decade of experience in digital marketing and social media, according to Carson Group and her LinkedIn profile.
Prior to joining Carson Group, she served as vice president of marketing for FiComm Partners, a communications agency focused on financial services. Earlier, Allen was with TD Ameritrade, first as senior social media marketing specialist and then as manager of social media and search marketing.
“I have tremendous respect for Sam’s command of the digital landscape and her passion for telling brand stories online, which I saw firsthand when she was on my team at TD Ameritrade,” said Mary Kate Gulick, Carson Group’s chief marketing officer, in a statement.