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By 
March 25, 2021 at 09:57 AM
What You Need to Know
- Brokers International has relationships with 13,000 advisors.
- It carries annuities from companies ranging from AIG to Sentinel Security Life.
- Integrity Marketing has also acquired Merit Insurance Services, a BGA founded in 1957.
Integrity Marketing Group LLC has bought itself a major position in the U.S. annuity distribution business.
The Dallas-based life and health distributor says it has agreed to acquire Brokers International Ltd. for an undisclosed price.
Bryan Adams, Integrity Marketing CEO, said the deal will give his company a large presence in the life insurance and retirement planning markets.
“Brokers International has built one of the most well-respected brands in the insurance and annuity space, and they do it with class,” Adams said.
The Companies
Integrity Marketing is a Dallas-based company that has relationships with 345,000 insurance agents and other financial professionals. It was on track to generate $3.5 billion in sales this year.
Brokers International is an Urbandale, Iowa-based company that has relationships with about 13,000 life, annuity and investment advisors. In 2020, the company and affiliated financial professionals placed $3.5 billion in new annualized premiums.
Integrity Marketing says acquiring Brokers International should help it place $7 billion in new business this year.
Brokers International has relationships with many annuity issuers, including AIG, Allianz, Athene, F&G, Global Atlantic, Great American, Guggenheim Life and Annuity, Lincoln Financial Group, Mutual of Omaha, OneAmerica, Phoenix, Protective, Reliance Standard, Sagicor and Sentinel Security Life.
