As in past years, Investment Advisor kicks off the year with its focus on Women in Wealth, including the world of wealthtech. This issue’s cover story highlights the views of two veteran industry insiders — Cheryl Nash, CEO of Tegra118 (in above photo on left), and April Rudin (right), who leads the tech savvy marketing team at The Rudin Group.
Nash says that when she talks to college students, she tells them that if they want “a career that’s enriching and that you can be successful in, look at financial services and look at technology.”
There’s “an urgency right now to get more women and people of color into this industry,” she explains. “What a great opportunity for us to lift others up, get them in [the door] and help them grow. Nobody can really do it alone.”
When Rudin was looking at a career change 12 years ago, she went to see a friend at a large bank and trust, who told her she was “too old to be an entrepreneur; banks would never hire outside firms; high net worth individuals would never be on the Internet; and social media is a fad.”
But Rudin listened critically to these views. “Instead of being discouraged by all this, I was encouraged. I thought that if this guy thinks everybody would say those things, then that to me looks like an opportunity,” she explained.