Fidelity Investments has just launched an open architecture technology solution to help RIAs engage with clients about environmental, social and governance investing and create ESG-focused portfolios.
The product, known as ESG Pro, “gives advisors everything they need to get started with ESG in one streamlined solution,” said Rick Smyers, managing director at Fidelity Labs, the firm’s internal fintech incubator, in a statement. “It provides advisors with tools to deepen their relationships with existing clients — and engage prospective clients — by developing sophisticated investment strategies that align with clients’ distinct values.”
Smyers explained to ThinkAdvisor that Fidelity saw lots of data “about the vast majority of end clients interested in ESG … and plenty of product out there [but] advisors hesitant to get involved. Advisors are the missing link.
“We think the industry is at an inflection point,” added Smyers. “We’re hoping that tools like ESG Pro will help make it [ESG] more mainstream. If you make it easy, it will grow.”