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MIB Life Application Activity Continues to Rise

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Year-over-year growth in U.S. individual life insurance applications looked slower in November — mainly because sales sizzled in November 2019.

MIB Group Inc. says overall U.S. individual life application activity was 1.6% higher in November 2020 than in November 2019.

That’s down from a 7.6% year-over-year increase between October 2019 and October 2020.


  • A copy of the latest MIB life application activity report is available here.
  • An earlier article about the MIB life application activity figures is available here.

Life application activity was 5% higher last month than it was the previous month.

The gap between November 2019 activity and November 2020 activity narrowed because, in November 2019, MIB recorded a 6% increase in application activity. That was the biggest increase MIB had reported in more than a year.

Some of the other factors affecting life insurance application activity levels include COVID-19 social distancing rules, the effects of low interest rates on life insurance prices and new, pandemic-related life insurance underwriting requirements.

MIB breaks life application activity volume down by three age groups.

Here are the age group breakdowns for November:

  • Ages 0-44: Up 3.5%
  • Ages 45-59: Up 2.4%
  • Ages 60 and older: Down 5%

MIB is a Braintree, Massachusetts-based group that helps life insurers share some of the information used in the life insurance underwriting process.

MIB bases its application activity index on the number of applications sent through its application checking systems.

— Read Strong Term Life Sales Lead to Mixed LIMRA Q2 Numbers, on ThinkAdvisor.

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