stock photo of a magnifying glass and squares with symbols of people on them (Image: Shutterstock)

Financial advisor recruiting platform provider FA Match says it has received $1 million in funding from a number of industry VIPs.

The latest investors include industry entrepreneurs Ron Carson of Carson Group; Jason Wenk, founder of Altruist and Formula Folios; Brian McLaughlin of Redtail Technology; and Steve Lockshin of AdvicePeriod and Vanilla.

FA Match says it plans to use its latest funding to boost marketing efforts that target wirehouse firms, banks, RIAs, hybrid RIAs and offices of supervisory jurisdiction (OSJs). The firms also aims to launch more advanced analytic features to its platform in 2021.

“We’re also thankful to our impressive bench of investment partners,” Ryan Shanks, co-founder and CEO of FA Match, said in a statement. “I hold each and every one of these individuals at the highest level of respect, and for them to have a stake in FA Match’s future is truly humbling. Together, we’re going to take this to the next level.”

Firms using FA Match pay $200 a month and a flat $10,000 fee when an advisor is placed. It is free for advisors.

“I’m standing behind FA Match because I firmly believe Ryan and his team have the advisor’s best interests at heart. That motivation, paired with high-quality tech and recruiting experience, is a formula for success,” according to Carson.

FA Match also said industry veteran Jim Roth as joined its advisory board. Roth, who spent 30 years as managing director at BNY Mellon Pershing, is now a managing director for Oyster Consulting.

As of Dec. 1, FA Match says it has helped advisors and firms make 1,055 connections. The average asset level of advisors using its platform is $72.5 million, while the average asset level of firms on the platform is $7.6 billion.