College for Financial Planning Launches Behavioral Finance Program

The College for Financial Planning, a Kaplan company, has launched an accredited behavioral finance training program for advisors that rewards graduates of its eight-week course with an Accredited Behavior Financial Professional (ABFP) designation. 

The program is available through Kaplan College’s online learning platform and includes live online and on-demand classes, electronic course books and publications as well as HD videos, module quizzes and practice and final exams.

Topics covered include foundations and principles of behavioral financial , psychological perspective on economics and the role of psychological biases and emotions in financial decision-making. Kaplan says the ABFP designation is the first such advisor-focused designation from an accredited college or university.

Along with the launch announcement, Kaplan released the results of a recent online survey of 507 financial professionals that asked about their familiarity with and interest in behavioral finance. Close to 90% said they were familiar with the concept but only about 35% said they had received training in behavioral finance.