Integrity Marketing's headquarters in Dallas. (Photo: Integrity Marketing) Integrity Marketing’s headquarters in Dallas. (Photo: Integrity Marketing)

Western Asset Protection has been acquired by Integrity Marketing, a Dallas-based insurance distributor that has relationships with about 275,000 independent agents.

(Related: Integrity Marketing Acquires the Health Insurance Store)

A Phoenix-based insurance marketing organization firm, Western Asset Protection, distributes Medicare Advantage plans and Medicare supplement insurance policies through independent agents.

Purchase price was not disclosed, but Western Asset Protection’s current leaders, Mel Rose and Paul Rose, will get stakes in Integrity Marketing.

Founded in 1982, Western Asset Protection started out in the long-term care insurance and Medicare supplement insurance markets, then entered the Medicare Advantage plan market in 2005.

Western Asset Protection has generated about $150 million in paid premium through relationships with 2,200 agents and 125,000 clients. The firm has been averaging about $1,200 in annual premiums per client relationship and about $70,000 in premiums per year per agent relationship.

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