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October 28, 2020 at 02:20 PM
(Photo: AP)
JPMorgan has changed the branding of its wealth management business, with the overall business getting the new J.P. Morgan Wealth Management brand name and the J.P. Morgan Securities division within it renamed J.P. Morgan Advisors.
The changes were disclosed to advisors in a video conference call early this week by Kristin Lemkau, CEO of US Wealth Management at JPMorgan Chase, and Chris Harvey, CEO of J.P. Morgan Securities, and then detailed in internal emails that were shared with ThinkAdvisor on Wednesday.
“Our new brand more clearly communicates what we do across all our businesses, for clients at all wealth levels,” Lemkau said in the email of the new J.P. Morgan Wealth Management brand name.
The business units “will continue to have separate names, unique cultures and identities,” she said, adding JPMorgan Chase’s “Private Bank will remain a separate brand from the J.P. Morgan Wealth Management businesses.”
