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Envestnet Adds 3 Premium Features to Its Plan Analytics Tool for Advisors

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Envestnet | MoneyGuide added three new features to its Plan Analytics tool that sift and sort data for advisors, saving them time while also revealing opportunities that may have otherwise gone overlooked, the company said Wednesday.

Related: Personalized and Frequent Contact Is What Clients Want Now

Two of the new features — Plan Pulse, which adds the ability to gauge success probability, and Client Opportunities identification — are available now in Plan Analytics Premium. The third new feature — Recommendations, making smart list functionality easier and providing actionable advice on next steps for an advisor to take — will be added soon, according to the company.

To get access to the premium features, advisors will have to pay extra, according to Tony Leal, Envestnet | MoneyGuide president. While the Plan Analytics tool is free in all versions of MoneyGuide, Plan Analytics Premium “will retail for $600 per year,” he told ThinkAdvisor.

Advisors who sign up before the end of this year, however, “can get in at the half-off promotion price of $300,” he added, noting that the offer is valid for new and existing MoneyGuide subscribers.

One day before the company announced Plan Analytics in July, Joel Bruckenstein, head of Technology Tools for Today (T3), reviewed it in detail on his T3 website, saying it was “only scratching the surface of what it can and will be in the future.”

The new features added by the company deliver on at least some of what Bruckenstein called for in July, and he praised the new features Wednesday, telling ThinkAdvisor: “I don’t obviously have anything critical to say about them,” noting the features were “things I thought would be great.”

Although the premium features will cost advisors more money, Bruckenstein said: “The value an advisor gets by surfacing these recommendations and suggestions is worth far more than what they’re paying.”

Related: Envestnet Rolls Out AI-Driven Recommendations Engine for Advisors

Since Envestnet | MoneyGuide launched the planning analytics tool earlier this year, “we have been hearing a resounding request from our clients,” according to Leal. “And that is, they want more of it,” he said, adding: “This premium version is our answer; it does even more of the ‘heavy lifting’ for advisors who use MoneyGuide and empowers them to quickly identify new opportunities for helping their clients achieve financial wellness.”

Since the Plan Analytics launch, “we have had almost 3,000 users leverage analytics,” he told ThinkAdvisor, adding that the new features are being provided in response to feedback from clients and industry experts.

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