Envestnet | MoneyGuide added three new features to its Plan Analytics tool that sift and sort data for advisors, saving them time while also revealing opportunities that may have otherwise gone overlooked, the company said Wednesday.
Two of the new features — Plan Pulse, which adds the ability to gauge success probability, and Client Opportunities identification — are available now in Plan Analytics Premium. The third new feature — Recommendations, making smart list functionality easier and providing actionable advice on next steps for an advisor to take — will be added soon, according to the company.
To get access to the premium features, advisors will have to pay extra, according to Tony Leal, Envestnet | MoneyGuide president. While the Plan Analytics tool is free in all versions of MoneyGuide, Plan Analytics Premium “will retail for $600 per year,” he told ThinkAdvisor.
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Advisors who sign up before the end of this year, however, “can get in at the half-off promotion price of $300,” he added, noting that the offer is valid for new and existing MoneyGuide subscribers.
One day before the company announced Plan Analytics in July, Joel Bruckenstein, head of Technology Tools for Today (T3), reviewed it in detail on his T3 website, saying it was “only scratching the surface of what it can and will be in the future.”