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Envestnet and Dynasty Financial Partners hired exchange-traded fund specialist James Gardiner, the co-founder and chief operating officer of TPW Investment Management, to serve as director of business development for the Advisor Services Exchange joint venture Envestnet and Dynasty announced in January.

In the newly-created position at ASx, Gardiner will report to Ed Swenson, ASx president, and his responsibilities will include managing existing sales channels and business development outreach, Envestnet and Dynasty said Wednesday.

Prior to TPW, Gardiner served as COO of ETF strategy firm JAForlines Global, where he oversaw product development, sales, marketing, trading and operations. He was with that firm for more than eight years.

After leaving JAForlines in 2017, he founded TPW with Jay Pelosky in 2018. There, he was responsible for management of all operations, business development and partnerships. Gardiner also was a member of its portfolio team, responsible for ETF research and selection, as well as portfolio construction across the firm’s product suite.

Envestnet and Dynasty launched ASx in January to offer financial advisors using Envestnet’s platforms an enhanced set of tools and services to help them grow and increase their enterprise value. While announcing ASx, the companies said Envestnet acquired a minority stake in Dynasty.

The data-driven and tech-enabled ASx helps RIAs optimize their businesses via learning and recommendations delivered by eight offerings: Data & Analytics, Capital Strategies, M&A Strategy, Performance Marketing, Smart Compliance, The CFO Program, Intelligent Investments and Transition Services, the companies said.

“Jamie’s proven background developing relationships within the financial services industry will be a huge benefit to our team and to our clients,” according to Swenson. “He knows the business of RIAs, he knows the Envestnet ecosystem and he knows what it takes to succeed in a competitive commercial environment,” Swenson said in a statement.

“ASx is uniquely positioned to help RIA firms execute with precision as this industry evolves,” according to Gardiner.

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