Apella Capital Recruits $489M RIA Vestory

Apella Capital has recruited $489 million Bellevue, Washington-based RIA Vestory, the $1.5 billion wealth management firm announced today. It is the second transaction of the year for the Glastonbury, Connecticut-based firm and one that will serve as its “anchor” on the West Coast.

“We see Vestory as a catalyst for growth and an anchor for us on the West Coast. They share our passion for planning, client service, and factor investing, making them the perfect cultural fit for our growing team,” said Apella CEO Joshua Pace in a statement.

Vestory was founded in 2009 by Tom Cock and Don McDonald, who also host a local radio show and podcast, Talking Real Money. CEO Cock, with 14 years in the advisory business, and educational director McDonald, with 16 years in the business, both came from radio and TV backgrounds.

“Since our inception, Vestory has been laser-focused on financial education and helping our clients prepare for the future,” said Cock in a statement. “Apella is aligned with our commitment to academic research and financial planning, and we are confident that joining forces is absolutely in the best interest of our clients.”