You’ve seen the statistic: 17 minutes. That’s the time the average LinkedIn user spends on the site monthly. By comparison, the average user spends 58.5 minutes daily on Facebook. That’s a big difference in usage.
But you’ve seen other statistics. Plenty of millionaires are on LinkedIn. Young millionaires. People today check you out online before doing business. LinkedIn is a site for professionals. Financial advisors are professionals. Why aren’t more using the site? I think I have some answers.
You can make the case that LinkedIn is the 21st century replacement for the cold call. Everyone needs at least one strategy to fill the prospecting pipeline. In the gallery above, I outline some of the LinkedIn mistakes advisors are making and what they should do instead.
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