Everyone is searching for the “silver bullet” in prospecting. Advisors want to know “what works?” Experienced advisors sometime say: “Everything works, nothing works.” My goal has been to raise my visibility on LinkedIn. Get people talking to me. After about eight months’ effort — at some time and virtually no cost — let’s look at my results.
Let’s Look at the Numbers
You want a contact or prospecting strategy that gets people engaged. Me too.
Total measured base: 2,008 first-level connections.
People who engaged: 39.292%, or 789 connections.
People who didn’t respond: 60%, or 1,205 connections.
Connections who dropped me: 0.697%, or 14 connections.
A contact strategy yielding almost a 40% response rate is excellent. When you bear in mind you don’t need to hire a marketing service and it can be done in your spare time, it’s even better.
Is This Too Good to Be True?
What does “engaged” mean? My sending out messages and getting a response back is a major component. I also followed the LinkedIn prompts for birthdays, work anniversaries and job changes. Sent those out, too. I send out links to my published articles, too.
The ideal response is getting a personal message back, answering the question I asked. I also count “thanks for sharing” and thumbs up, because the person at the other end made an effort to respond. FYI: I respond to those with “(Name), thanks for taking time to reply…”