Are you webinared out? Zoomed out? Tiger Kinged out? Quarantined out?
Bet you can’t wait to get out!
Social distancing, flattening the curve, masks, gloves, washing hands, not touching your face, testing, ventilators, and opening for business may be part of our vocabulary for a long time.
Zoom has become the verb of choice. It’s one of the few things we can still do without a mask.
(Related: 9 Approaches to Knockout Virtual Meetings)
Despite all the webinars and online sessions available right now, I’m amazed how many financial advisors, brokers, agents, planners, reps, and other sales producers are not delivering them.
Yes, there’s compliance and approval. Once you create a program that’s approved, you can have confidence that you will be delivering information that’s in your audience’s best interest. And isn’t that the point? Besides, most firms have programs that are approved and ready to go. Are you?
Here are seven reasons to deliver a zoom webinar.
1. Gives You Confidence
Once you have successfully delivered a webinar or online session, it’s like a high. You get to look at the small space in your home office or at your dining room table and marvel at the idea that you just spoke in front of a group of 20, 30, 40 people (or more!) from right there! Or that an entire audience listened to you for an entire 30-minute period.
Wow! You may feel like you have so much more to offer and so much more to say. You may develop new information, perspectives, and approaches. You might even decide to segment specific markets and develop webinars for just those markets. Once your first zoom webinar is in the books, you will absolutely continue to come up with new ideas and get excited about delivering more programs.
2. Excuse to Learn the Technology
Technology has never excited me. I’m just as happy using a phone or speaking to someone as we’re both seated in our driver’s seats six feet away facing opposite directions. Like in an episode of the Sopranos.
But scheduling more and more online meetings in my calendar has forced me to learn more about the platforms I’m using and about creative ways to make my webinars more interesting and valuable. Shared screens, breakout rooms, and chat boxes aren’t new but it’s fun using these features and I’m constantly learning more about them.
3. Forces You to Re-Think Your Message
Not to mention your approach and delivery style as you may continue to notice aspects of your presentation you want to improve. Your overall message and perhaps your entire topic may change. You might find attendees asking you questions about a specific slide or type of investment strategy. This might give you ideas about enhancing the slide, fine tuning the message, or creating a webinar focused on just that topic. Progress continues!