Integrity Marketing Acquires Georgia IMO

Integrity Marketing Group has acquired Agent Force, an insurance marketing organization (IMO) that distributes life, health and annuity products.

Integrity Marketing is a Dallas-based insurance distributor that’s been growing rapidly through acquisitions. It has relationships with 275,000 agents and generates about $3 billion in sales per year, or more than $10,000 in sales per agent.

(Related: Integrity Marketing Acquires Heartland Retirement Group)

Agent Force is a Kennesaw, Georgia-based firm that has had a close relationship with Family First Life. Agent Force agents are generating about $60 million in paid premiums per year, through sales to about 60,000 consumers.