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Retirement Planning > Retirement Investing

Integrity Marketing Acquires Heartland Retirement Group

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Integrity Marketing Group has acquiring Heartland Retirement Group, an insurance marketing organization (IMO) that distributes life insurance, annuities, Medicare plans, and burial and cremation insurance.

Integrity Marketing is a Dallas-based insurance distributor that has 275,000 agent relationships, about 5 million client relationships, and the ability to generate about $3 billion in sales per year.

(Related: Integrity Marketing Acquires New Horizons)

Heartland is a Johnston, Iowa-based IMO with relationships with about 40,000 client relationships and about $50 million in new sales per year.

The companies aren’t saying how much Integrity Marketing is paying for Heartland, but Tyler Lainson, Heartland’s chief executive officer, will get a stake in Integrity Marketing, according to Integrity Marketing.

Lainson started the company in 2012.

Before Lainson started the company, he spent a decade at American Senior Benefits.

— Read AmeriLife and Integrity Marketing Make Dealson ThinkAdvisor.

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NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.