Integrity Marketing Group has acquiring Heartland Retirement Group, an insurance marketing organization (IMO) that distributes life insurance, annuities, Medicare plans, and burial and cremation insurance.
Integrity Marketing is a Dallas-based insurance distributor that has 275,000 agent relationships, about 5 million client relationships, and the ability to generate about $3 billion in sales per year.
(Related: Integrity Marketing Acquires New Horizons)
Heartland is a Johnston, Iowa-based IMO with relationships with about 40,000 client relationships and about $50 million in new sales per year.
The companies aren’t saying how much Integrity Marketing is paying for Heartland, but Tyler Lainson, Heartland’s chief executive officer, will get a stake in Integrity Marketing, according to Integrity Marketing.
Lainson started the company in 2012.
Before Lainson started the company, he spent a decade at American Senior Benefits.
— Read AmeriLife and Integrity Marketing Make Deals, on ThinkAdvisor.