Integrity Marketing Acquires Heartland Retirement Group

Integrity Marketing Group has acquiring Heartland Retirement Group, an insurance marketing organization (IMO) that distributes life insurance, annuities, Medicare plans, and burial and cremation insurance.

Integrity Marketing is a Dallas-based insurance distributor that has 275,000 agent relationships, about 5 million client relationships, and the ability to generate about $3 billion in sales per year.

(Related: Integrity Marketing Acquires New Horizons)

Heartland is a Johnston, Iowa-based IMO with relationships with about 40,000 client relationships and about $50 million in new sales per year.

The companies aren’t saying how much Integrity Marketing is paying for Heartland, but Tyler Lainson, Heartland’s chief executive officer, will get a stake in Integrity Marketing, according to Integrity Marketing.