Dani Fava, the former head of innovation for TD Ameritrade Institutional, is now head of strategic development for Envestnet. Her departure comes about seven weeks after the Department of Justice and shareholders approved Charles Schwab’s merger with TD Ameritrade.
The popular speaker and technology expert said she left her prior role a week ago and started at Envestnet on Monday. The conversations that led to the move, though, began during the T3 Advisor Conference, which took place in February in San Diego.
“I presented at that conference and spoke informally with [Envestnet CEO] Bill Crager and Edmond Walters, [CEO of partner firm Apprise Labs],” she said in an interview. “I was getting to know them, and they were getting to know my style and getting to know me as a ‘trend spotter.’”
This in-person contact and subsequent conversations by phone and online led to Wednesday’s announcement of Fava’s hiring.
“Since our establishment 20 years ago, Envestnet has helped advisors stay one step ahead of the ever-evolving wealth management industry,” said Crager, in a statement.
“Dani and the other members of our Strategy Office will work closely with teams across our organization to respond proactively to industry trends, and ensure the needs of advisors and their clients continue to drive the financial wellness network we are building,” he explained.
Envestnet’s headquarters are in Chicago, but the firm has other offices on the East and West coasts. The recently formed strategy group, led by Rich Aneser, is based in Berwyn, Pennsylvania.