Mutual of Omaha's logo, which features the image of an Indian chief (Credit: Mutual of Omaha)

Mutual of Omaha says it will start moving away from use of a corporate logo that includes Native American imagery immediately.

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The company has been using the image of a Great Plains Indian chief in its logo since 1950.

James Blackledge, the chairman and chief executive officer of the Omaha, Nebraska-based insurer, said in a comment, included in the logo change announcement, that the company decided to retire the logo after listening to the perspectives of associates, community leaders, and diversity and inclusion experts.

“We believe the decision to retire our corporate symbol is the right thing to do and is consistent with our values and our desire to help overcome racial bias and stereotypes,” Blackledge said. “We feel strongly our logo should reflect who we are as a company and our commitment to positive change.”

The company has also added $1 million in funding for community-based initiatives and non-profit organizations committed to racial equity, inclusivity, economic equality and social justice, and it said it will provide its management team additional training on diversity and inclusion.

“The company will enhance its efforts to recruit, hire, promote, develop and retain a diverse workforce and heighten its focus on inclusive culture-shaping,” the company said. “Performance expectations will be expanded to evaluate management on progress in these areas.”

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