Manhattan Life Group Inc. is expanding a Medicare supplement (Medigap) insurance distribution relationship and adding a voluntary benefits distribution relationship.
The Houston-based insurer is selling a new Medigap product through Integrity Marketing Group LLC.
The insurer has also arranged to sell small-group voluntary benefits products through Paylogix LLC, a benefit plan administration firm.
ManhattanLife has awarded Integrity Marketing exclusive distribution rights for the new ManhattanLife Assurance Company Medicare Supplement product.
Integrity Marketing is a Dallas-based company that has been growing rapidly through acquisitions. One of its units, AIMC, has been selling ManhattanLife Medigap products, under the Family Life brand name, since 2009.
David Harris, ManhattanLife’s chief executive officer, made a point of mentioning agents in the company’s announcement of the product launch.