Snappy Kraken launched a new tool designed to help financial advisors automate and scale their video marketing capabilities, the marketing technology firm said Tuesday.
The Personal Connection Video series is available at the company’s website and is being offered at no additional cost to current subscribers. The “turnkey” solution includes a prepared script, a ready-made branded landing page for advisors to host the video, and coordinated emails that Snappy Kraken said are designed to promote the bi-weekly video messages to clients and prospects. The recorded video can be easily uploaded to the hosting platform — be it YouTube, Vimeo or Wistia, Snappy Kraken said.
Complimentary social media posts will be added in the next version of the tool that the company said will be released in May.
“Until now, advisors had only had a couple of choices for using video,” according to Snappy Kraken CEO Robert Sofia. “Either they had to figure out on their own what to say, where to host it and how to distribute it — which is a lot of work,” he said in a statement. “Or they were left to use some canned videos that somebody else produced for them, maybe ones that are being sold to every other advisor.”
However, with his company’s new tool, advisors can “create their own impression, in their own personal style, in a simple, easy-to-use approach,” he said, adding it “radically simplifies the process, making it easy for advisors to stay connected with clients even during these difficult times.”