Aflac Inc. is using a new advertising campaign to communicate the idea that it can help consumers pay big, unexpected medical bills.
The Columbus, Georgia-based insurer started the new “Not Alone” campaign Thursday, during the NFL Draft, with an ad with the title “Gratitude.”
The ad shows consumers facing big out-of-pocket health care expenses, and expressing gratitude that Aflac insurance products are helping them pay the bills.
A second commercial, which will go on the air in June, shows people talking about concerns about unexpected medical bills, including health-related travel expenses. The Aflac Duck will help the people by bringing them benefits payments.
Aflac is developing the campaign with help from Dagger, an Atlanta-based ad agency.