Aflac Ties New Commercial to Fear of Out-of-Pocket Health Care Costs

“The campaign reflects the insurer’s commitment to being there for consumers when help is needed most,” according to an Aflac announcement about the new campaign. “The new campaign focuses on the wide range of emotions Americans experience when they are hit with unexpected health care costs, emphasizing that Aflac helps pay out-of-pocket expenses health insurance does not cover and giving consumers more control over what otherwise might be uncontrollable situations.”

Valencia Mitchell, Aflac’s vice president of brand strategy, insights and advertising, said in a comment about the new campaign that it combines logic and emotion in ways that unite people through shared experiences, thoughts and behaviors.

“That is especially important today, as Americans adapt to new realities caused by COVID-19, which is a reminder that health events can occur with or without warning,” Mitchell said.

— Read New TIAA Campaign Warns Against ‘Running Out’, on ThinkAdvisor.

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