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Industry Spotlight > Broker Dealers

The 2020 IA25: Sallie Krawcheck

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Sallie Krawcheck leads Ellevest, a digital investment platform for women; earlier she was CEO of Smith Barney and Bank of America’s wealth business (including Merrill Lynch).

Women, Advisors & Investing

“Research has always told us that women have weathered these kinds of downturns as investors better than their brothers and husbands. … [W]omen tend to check [their investment account balances] less, and it’s behooved them positively financially, historically,” she explained recently in an interview on

“If you’re [an investor] in a place later in life where you’re selling your equities, you’re selling your investments, fingers crossed that you worked with a financial advisor, who got your risk down as you got older, which is a real value an advisor can bring.”

Biggest Challenge

“For Ellevest, I was traveling probably two to three days a week taking our message around — nothing bad happens when women have more money. Right? This is good for all of us. … I miss the team at work. I miss the social part of it … ,” she told TheStreet.

“I realize I’m in a very privileged place where I can work from home, where we’ve got plenty of runway at our company, where we have a business that’s responding with strength to this … . Recognizing that, I’m really trying to embrace the gift I’ve been given — all this time with my family that I wanted, and I got it seven times over.”