David Canter is executive vice president and head of the RIA business for Fidelity Clearing & Custody Solutions. He joined Fidelity in 2009, after working for Charles Schwab, and is a member of the State Bar of California.

Top Advice

Look outward and downfield. Find ways to maintain and enhance connection to clients, associates and prospects. A lot of our fellow citizens are hurting and need help.

How will you rise to this challenge while maintaining and seeking ways to grow your business? Examine methods on how best to communicate in a crisis.

My good friend and colleague David Bahnsen from the Bahnsen Group of Hightower recently joined an episode of the Diamond Consultants’ podcast and shared some excellent suggestions on this.

Beyond that, take care of yourselves. Advisors play a big role in the lives of others during times of uncertainty, but they’re also human and need to care for themselves, too.

Biggest Challenges

I wouldn’t categorize it as a challenge, but rather something we’re incredibly focused on to ensure that it doesn’t become a challenge, and that’s making sure we’re giving our clients the insights and tools to support their clients through this unprecedented time.

At a foundational level, that means delivering on our commitment to excellent service, and I’m proud to share that our service teams have managed historic call volumes in March, while continuing to onboard new firms and bring more assets from existing clients onto our platform.

And then we have to look at where else we can add value. Helping firms understand how to transition to remote work environments efficiently and securely has been another area of focus for us. And that doesn’t just include training on the digital tools Fidelity has available.

We’re leveraging our company’s experts on contagious illness planning, cybersecurity, human resources and government to share best practices with advisors and help them adapt as this crisis unfolds.