Consumers who are sheltering in place could buy life insurance over the telephone just as easily as through digital systems.
But U.S. life insurers are more likely to say they increased sales through online systems and mobile devices than through call centers, or through direct-mail-based sales processes.
Analysts at LIMRA have reported that finding in a summary of results from a survey of 47 U.S. life insurers.
- A copy of the LIMRA survey summary is available here.
- An article about March life insurance application activity is available here.
About 24% of the insurers said the number of applications coming in through digital channels increased in March.
What Your Peers Are Reading
Only 9% said applications through call centers and mail increased in March.