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Marketer Asks Consumers About Covid-19 Prep

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Many Americans are scared enough of Covid-19 pneumonia to wash their hands more, but few are scared enough to cancel travel plans. — a private insurance exchange operated by HealthCare Inc. — has included coronavirus prep statistics in the summary of results from a new survey.


  • A summary of the survey results is available here.
  • An article about a U.S. insurer with an employee with a SARS-CoV-2 infection is available here.

The Miami-based firm serves consumers as a source of health care and insurance information, and it serves as a source of leads for insurers and other organizations.

The firm hired an outside company to conduct an online survey.

The sample included 2,498 U.S. adults. All of the participants responded from March 4 through March 5.

When the survey period ended, public health agencies had reported finding just 148 confirmed cases of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) infection in the United States. That compares with a SARS-CoV-2 case count of about 1,000 reported Tuesday evening.

About 40% of the survey participants said they had done nothing to prepare for the possibility of a severe SARS-CoV-2 outbreak.

But the most popular answer was “Started washing hands more regularly”: About 45% of the survey participants said they had been washing their hands more often.

Here’s how many said they had started using these other strategies:

  • Avoiding public areas: 20%.
  • Stockpiling hand sanitizer: 15%
  • Buying extra food: 10%
  • Buying face masks: About 7%

In related news, the survey team found evidence that even many survey participants with health insurance fear that dealing with SARS-CoV-2 will lead to mountains of debt.

About 45% of the participants with health coverage said they were “not very confident” or “not confident at all” about their ability to pay for SARS-CoV-2 screening and treatment without racking up large amounts of debt.

— Read Kaiser Measures Coronavirus Fearon ThinkAdvisor.

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