Christmas wreath, knock on door (Photo: Shutterstock)

’Twas the week before Christmas and here in my chair;

I sat in the office, foul weather or fair;

The world was at play, but clients might call;

I kept myself reachable, for one or for all.

 

And, lo, I was right, for I soon heard a voice;

That rose from the back of a shiny Rolls-Royce.

It was a rich client, I’m happy to say;

But he seemed upset, in a very bad way.

 

He stood at my desk, then he glared straight at me;

Demanded we talk, about me and my fee.

Hands on his hips, then a finger he points,

I could sense there was pain in his weary, old joints.

 

We have a bull market, it’s lasted 10 years.

My stocks are at highs, erasing my fears.

The papers all say that commissions are dead.

But I’m paying you, why? I’m sick in the head.

 

If I trade online, I’ve heard it’s all free.

I then got a chill — was he bailing on me?

But fair the man was; said he’d give me a chance,

To state my reasons, he wants me to dance.

 

You’re in managed money. It’s pay as you go.

Invest on your own, then you reap what you sow.

Yes, I will admit, day trading is fun,

But it’s smart to sit tight, and let winners run.

 

But what about insurance, don’t you hide the fee?

I have no idea what you’re costing me.

Things can be cheap, you’ve seen TV ads

But you need the right cover, not the latest fad.

 

He started relaxing, I’m happy to say,

But not for a moment, was I out of harm’s way.

For a rich family, they really were misers.

Because his next point was on robo-advisors.

 

Robos do what you do, at a slice of a point.

Say goodbye to my capital, it’s leaving this joint.

For the years that I’ve known you, I thought you were nice,

What you are missing is the value of advice.

 

No one is perfect. We all make mistakes.

Some dump their stocks on news that was fake.

Advisors stay focused, to see the long view;

Those ups and downs shouldn’t be troubling you.

 

I will give you this, that you often call;

You’re paying attention, your eye’s on the ball.

You watch cable news to hear all that hissing,

While I’m trying to find what others are missing.

 

Those guys on TV, who should I believe?

Say advisors are shady, you’re out to deceive.

How long has it been, I’d say 15 years.

I’ve been by your side, through triumphs and tears.

 

I’ve been up front on the fees that you pay,

And you’ve gotten discounts, quite many I’d say.

Your accountant likes me, I call once in a while,

Yet we talk quite often, I’m on her speed dial.

 

His manner changed, he started to smile,

Questions were answered, I went that extra mile.

I kept my calm, while he put up a fight.

The account would stay here, and he bid me good night.