Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Life Health > Life Insurance

New York Life to Advertise During Super Bowl

By Allison Bell

X
Your article was successfully shared with the contacts you provided.

New York Life Insurance Company appears not have the rights needed at this time to put “Super Bowl” in a press release, but it expects to run a 60-second TV commercial during the upcoming Super Bowl in Miami.

(Related: Ex-Vikings Quarterback Fran Tarkenton: How Advisors Can Prevent Elder Fraud)

The New York-based mutual insurer announced Wednesday that the commercial run between the first and second quarters of the “Big Game.”

News organizations can refer to the “Super Bowl” game in news articles, but, because the National Football League has trademarked the phrase, the league can sue organizations that use the phrase in advertising or public relations materials, according to Kevin Allen of PRDaily.com.

The 2020 Super Bowl is set to start at 6:30 p.m. Eastern Time, Feb. 2, 2020.

New York Life will be celebrating its 175th anniversary in 2020, and it will also launch a 175th anniversary branding campaign in 2020, the company said.

—Read Market Bulls Won’t Want the Patriots to Win the Super Bowl; Here’s Why, on ThinkAdvisor.

— Connect with ThinkAdvisor Life/Health on Facebook and Twitter.

Allison Bell

Think_Allison

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.