LifeMark Partners is combining its operations with those of another large insurance marketing organization, Bramco Financial Resources, the companies announced today.
William Shelow has been the president of LifeMark Partners, which has been based in Linthicum Heights, Md.
Michael Hefferon has been the chief executive officer of Bramco, which was based in Richmond, Texas.
The new IMO formed from the deal — Libra Insurance Partners — will have its headquarters in Linthicum Heights, and Shelow will be the president and CEO, Libra said.
Michael Hefferon will be the chief financial officer and chief carrier strategy officer at Libra, Libra said.
Both Shelow and Hefferon have been active in the National Association of Insurance Life Brokerage Agencies, which is holding its annual meeting this week in Grapevine, Texas.
Libra has relationships with about 60 affiliated partner agencies.