Three new members with strong industry experience and accomplishments have been named to the board of directors of Snappy Kraken, a marketing technology firm that helps advisors automate their marketing and business processes.
Marty Bicknell, CEO and president of Mariner Wealth Advisors; Aaron Klein, CEO of Riskalyze; and Thad Langford, general partner of Flyover Capital have joined the board of five. Snappy Kraken CEO Robert Sofia noted that “their complimentary perspectives and breadth of experiences in growing wealth management and fintech companies will give us an enormous advantage.”
Sofia told ThinkAdvisor that the new members will immediately bring heft to the board. For example, Bicknell, as head of one of the largest RIAs in the country, brings “leadership, mentorship and understanding and depth” that will help the firm grow.
“These industry luminaries and leaders will bring a wealth of knowledge, distribution expertise and executive leadership to the platform, helping Snappy fuel their next level of growth and success, all sparked by Snappy’s participation in the ScratchWorks accelerator,” Timothy Welsh, president, CEO and founder of Nexus Strategy, an industry consultant, told ThinkAdvisor.
Bicknell founded Mariner Wealth Advisors with seven others in 2006. Both he and Langford’s Flyover Capital were participants in several rounds of funding for Snappy Kraken.