Carson Group CEO Ron Carson. Carson Group CEO Ron Carson.

A month after rival RIA United Capital announced its to Goldman Sachs in May for $750 million, Carson Group CEO Ron Carson says his RIA isn’t going anywhere.

“We’re laying the groundwork for what I believe will be a 100-year company. We’re not plotting a quick and profitable exit or looking to sell; we’re building something bigger than ourselves here — something we intend will forever change the world of financial advice for the better,” according to the Carson Group founder.

Carson Group said Monday that its RIA now has more than $10 billion in assets under management; year to date, assets from incoming advisors is close to $1.5 billion. (In April, United Cap had $23 billion in AUM.)

With this growth, Carson Group plans to hire up to 40 more employees this year and release more technology updates and tools. It also expects to start construction this month on its new headquarters in Omaha, Nebraska.

“This has been a monumental month for the entire Carson family — not only in memorializing how far we’ve come in the last decade with asset growth, but also in what we’re doing now to prepare for the next chapter,” Carson said.

The firm’s affiliation program, Carson Partners, includes 108 firms and nearly 230 advisors. The business has about 215 employees, and about 50 have joined it in 2019.

“We aim to build — and become — that fast-growing, innovative hub for financial services, because we know our competitive advantage is that we can move faster and do more for our clients, for less,” Executive Vice President Aaron Schaben said in a statement. “Advisors are seeing Carson deliver on that promise, and that is what most excites me as we look ahead to our future growth.”

— Check out What’s Next for Goldman After United Cap Deal? on ThinkAdvisor.