Massachusetts Mutual Life Insurance Company and Symetra Life Insurance Company have announced major sports sponsorship deals this week.
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MassMutual will be asking its financial advisors to help make use of a new relationship with the National Hockey League.
The Springfield, Massachusetts-based life insurer will be the Official Life Insurance and Retirement Planning Partner of the NHL.
MassMutual will also present an NHL Most Valuable Hockey Mom contest. Fans will be able to nominate moms who have shown unusual levels of support for hockey from now through May 3. The winning mom and a guest will get a free trip to an awards ceremony in Las Vegas.
The National Hockey League says it will also feature MassMutual prominently at events such as the NHL Winter Classic, the NHL Stadium Series, the NHL All-Star Weekend, and the Stanley Cup Playoffs.